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Growlers are becoming all the rage in Australia after already being a big hit in the US and New Zealand markets. Growlers have an interesting name, but are just 1.9 lire glass jugs which are old to pour beer from a keg into. The advantage of the concept of growlers is that the beer they are purchasing is fresher than steady bottled beer. Another advantage of Growlers is that they are also usually cheaper than buying the same amount of bottled beer. For retailers, there is the advantage that Growlers seem to be a popular trend and are growing in its awareness. Retailers are attracting beer lovers looking for a unique experience. They have started to introduce a number of growler stations around the country. The company expects to have success with beer drinkers looking for a boutique flavor.
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